Apple and the 2016 MacBook Pro are Working to Change Your Brain, and it’s Uncomfortable

What's Up As an Apple fan, I appreciate the thoughtfulness that Apple puts into integrating their hardware and software so that it gradually moves users in new directions (whether they like it or not).  Psychologically, this is a good move because there's only so much change that people are willing to tolerate before they avoid the situation.  Well this year, Apple has pushed the … Continue reading Apple and the 2016 MacBook Pro are Working to Change Your Brain, and it’s Uncomfortable

The Auto-Follow Etiquette

A while back I read that it's a thing to automatically follow someone who follows you, but the practicality of this seems...well...absent.  How could we possibly follow, in any sort of meaningful way, hundreds and thousands of people?  But I guess that's the point, social media isn't all that meaningful...yet it is...and it isn't.  So … Continue reading The Auto-Follow Etiquette